Original title: Designing the Business Models for Circular Economy—Towards the Conceptual Framework
A linear business model makes and sells products, while a circular one aims to keep resources in use. The researchers reviewed earlier work and sorted its ideas into parts of a business model. They added two parts to the standard business model canvasA framework that lays out the parts of how a company operates as a business.: a take-back systemA way for a company to get products back after they have been sold. for getting products back, and adoption factors that affect whether the model is taken up. They also identify a “triple fit” challenge as an enabler of the shift.
Imagine packing a bag for a trip, then trying to decide what to do with everything when you get home. The hard part is planning not only what goes out, but what comes back and whether anyone will use the plan. In this paper, the bag’s contents stand for a company’s products, the return plan stands for a take-back system, and the decision to use the plan stands for adoption factors.
Companies of every size face the challenge of moving from a linear economy to a circular one, but existing guidance may not fit different kinds of businesses. This paper adds two components to a business-model framework that could help companies think through how products return and what affects adoption.
The abstract presents a conceptual framework based on a literature review, not evidence that the framework works in practice. It does not detail the triple fit challenge or show how the framework performs across different companies. The authors note that further research is needed.
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Designing the Business Models for Circular Economy—Towards the Conceptual Framework — Mateusz Lewandowski — Sustainability — doi:10.3390/su8010043
Abstract licence: CC BY
Explanation generated by Synthesis from the abstract — it is not the original paper.