Original title: Digital servitization business models in ecosystems: A theory of the firm
Digital servitizationAdding digital services to a firm's products or other offerings. means adding digital services to what a firm offers. This paper uses four theories about firms to examine how those services change a firm's business modelThe way a firm organizes what it offers and how it operates. and its decisions about what work to do itself. In settings such as harbors, mines, and airports, firms often build digital solutions across organizational boundaries. The authors argue that the partners' business models need to align, and suggest questions for future research.
Imagine a group of neighbors organizing a shared garden. The plan gets hard when one person's choices about tools, jobs, or supplies affect everyone else's part. In this paper, each neighbor stands for a firm, the garden stands for an ecosystem, and the shared plan stands for business models that need to fit together as firms build digital services.
Firms building digital services in places such as harbors, mines, and airports depend on other organizations to make those services work. Their plans need to fit together: a change in one firm's business model can affect the rest of the ecosystem.
The abstract describes a literature review and suggestions for future research. It does not report empirical tests of the argument or establish how well particular business models work in practice.
Ask anything about this paper. Answers come from its abstract, and say so when the abstract doesn't cover your question.
Digital servitization business models in ecosystems: A theory of the firm — Marko Kohtamäki, Vinit Parida, Pejvak Oghazi et al. — Journal of Business Research — doi:10.1016/j.jbusres.2019.06.027
Abstract licence: CC BY
Explanation generated by Synthesis from the abstract — it is not the original paper.