Original title: Peer Influence and Impulsive Buying Among Teenagers in Maldives.
Researchers asked whether peer influence is linked to impulsive buyingBuying something spontaneously, without planning to buy it. among teenagers in the Maldives. They surveyed 255 teenagers and compared their answers about peer influence and unplanned purchases. The two were moderately linked: teenagers reporting more peer influence also tended to report more impulsive buying. Peer influence accounted for 27.4% of the differences in buying behaviour in their analysis, so other factors also matter.
Imagine choosing snacks with friends after school. It can be hard to stick to your plan when your friends are buying things you had not considered. In this paper, friends' influence is the pressure at the shop, and unplanned purchases are the choices the teenagers make; the study finds that stronger influence goes with more such buying.
Teenagers making purchases under social pressure may benefit from learning how friends can shape spending decisions. The study points to financial literacy and awareness of peer influence as ways to encourage more responsible buying.
The study describes a relationship and a statistical prediction, but its cross-sectional design does not establish that peer influence causes impulsive buying. Peer influence explained 27.4% of the variation, so the analysis leaves most variation unexplained. The abstract does not describe other possible influences or how broadly the findings apply beyond the teenagers studied.
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Peer Influence and Impulsive Buying Among Teenagers in Maldives. — Hasma Waheed, Aishath Rihula, Fathimath Minna — International journal of human research and social science studies. — doi:10.55677/ijhrsss/02-2026-vol03i10
Abstract licence: CC BY
Explanation generated by Synthesis from the abstract — it is not the original paper.