Original title: Peer Influence and Impulsive Buying Among Teenagers in Maldives.
The study looked at whether friends’ influence is linked to teenagers buying things without planning to. It surveyed 255 teenagers in the Maldives using a questionnaire. Teens who reported more peer influence also tended to report more impulsive buying. Peer influence predicted buying behaviour in the researchers’ analysis, but the survey cannot show that peer influence caused the purchases.
Imagine choosing snacks with friends after school. It can be hard to stick to your plan when everyone around you is picking extra treats. In this paper, friends’ influence is the pressure at the snack counter, and buying without planning is the extra purchase; the study finds that teens reporting more influence also tend to report more unplanned buying.
Unplanned purchases can affect teenagers’ spending choices. The study suggests that teaching financial skills and helping teens notice peer pressure may encourage more responsible buying, though it does not test whether those steps work.
The study is cross-sectional, so it shows an association and a statistical prediction, not that peer influence causes impulsive buying. The abstract does not say how representative the 255 teenagers are, how the questionnaire measured these behaviours, or whether financial literacy efforts change purchasing behaviour.
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Peer Influence and Impulsive Buying Among Teenagers in Maldives. — Hasma Waheed, Aishath Rihula, Fathimath Minna — International journal of human research and social science studies. — doi:10.5281/zenodo.23183657
Abstract licence: CC BY
Explanation generated by Synthesis from the abstract — it is not the original paper.